'Holiday Maximalists' Are Tearing It Up.

Though the trend of minimalism continues to rise with the success of shows like 'Tidying Up with Marie Kondo" and "Tiny House Hunters," people are throwing that out the window when it comes to Christmas shopping, maintains Horizon Media, which has announced findings of its annual holiday study. Using its Finger on the Pulse panel, Horizon conducted a survey to understand to what extent people's incoming attitudes towards their own belongings impact the way they approach their holiday shopping.

Some 40% of holiday shoppers fall into a group that does just that: meet the Holiday Maximalists. They own things out of enjoyment instead of need, which has a direct impact on how they feel about the holiday season and how they shop for gifts. Holiday Maximalists are more engaged and passionate about the holidays.

Holiday Maximalists genuinely love the season's traditions, with 81% of them claiming shopping puts them in a good mood (vs. 66% of other shoppers), and they are more appreciative of the...