Holiday campaign.
| Position | ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size of $1 Billion to $5 Billion - AnchorBank Federal Savings Bank - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: AnchorBank Federal Savings Bank, Madison, Wisc.
The bank decided to conduct a coordinated December holiday campaign. Campaign components included holiday greeting cards for the staff to send to customers, courtesy currency envelopes for customer use, and signage to decorate branches.
The bank wanted to evoke a...
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