Hispanics catch the streaming bug.

• Position: TV Viewing

With more content options and more ways to access content than ever before, Hispanic viewing behaviors are rapidly evolving, reveals a study by Horowitz Research. The Latino study's findings show that, mirroring the general market trend, Hispanics are shifting away from traditional live television. In 2013, Latino viewers reported spending 75% of their weekly viewing time with traditional sources (live, DVR, and VOD) and 18% streaming. In 2016, traditional viewing has dropped to 58% and streaming has doubled its share to 36%.

The increase in streaming is evident across all acculturation segments. English-oriented and bilingual Hispanics have adopted streaming at a more rapid rate than their Spanish-dominant counterparts, and now spend about four in 10 hours of viewing time on streamed content. Spanish-dominant Latinos spend about three out of every 10 TV viewing hours streaming.

There are some key differences in terms of usage of streaming sources that present opportunities for players in the Spanish-language content space. While overall, Hispanic subscription rates for SVOD services like Netflix and Hulu are on par with or even higher than the general market, Spanish-dominant Hispanics under-index. Bilingual (65%) and...