Hiring college grads: what you should expect.

• Author: Swanson, Alice
• Position: GUEST column

Bad news. Good news. Let's start with the bad: Baby boomers are leaving corporate America.

They are either starting their own entrepreneurial ventures, or they have invested well and plan to retire and go live the good life. This can be a challenge for businesses that have relied on the work ethic and expertise of boomers for the past 15 to 20 years.

The good news? There is a new generation of energetic, bright young people looking for jobs. Businesses should consider hiring recent college graduates. However, there are a few things you should know before making the offer.

WHAT RECENT GRADUATES KNOW

They know computer skills. Unlike previous generations who either learned it at a much later age or went kicking and screaming into the world of technology, these young people were practically born with a mouse in their hand. Even better, they are not afraid to learn new systems or new technology They've been learning for the past 20 years, and this is what they know how to do.

They know they need to start low and work hard. I'm not sure where the idea came that the younger generation believes they should start out making a huge annual salary. I have asked hundreds of college graduates what they think a reasonable starting salary is, and I have been pleasantly surprised with their realistic answers.

It is true that sometimes they have the "what's in it for me" attitude, but that usually refers to benefits, flexibility and a good working environment. (All the things they hear their baby boomer parents say.)

They know how to research your company. Or at least they should. There is no excuse for anyone (regardless of age) not to have done some research on your company and industry. College students seem to grasp the fact that visiting your website is the least they need to do before meeting you for that first interview.

WHAT THEY DON'T KNOW

They don't know what's out there. Unless a student finds a job listing on Craigslist or attends a career fair where your company is exhibiting, they really don't know the hundreds of jobs available. Many think, "If I major in advertising I need to work in an ad agency," and they don't realize how many of...