Hip grapefruit?

• Position: Business - Florida's efforts to market grapefruit

With some citrus farmers struggling to stay in business, Florida growers are spending $3 million on a new marketing campaign to make the grapefruit more hip to a younger generation. "It's perceived as, you put it on a prate with a white doily and a cherry in the middle at your grandma's house," says Dan Richey, whose family has been growing grapefruit for 100 years. In November, Florida's Department of Citrus began running flashy grapefruit advertisements in magazines like In Style and Vogue, and during hit television shows like Queer Eye for...