Highlighted Responses From the Association for Accounting Marketing Survey: Creating the Future Agenda for the Profession Managing -- Partner Perspective.

Highlighted Responses From the Association for Accounting Marketing Survey: Creating the Future Agenda for the Profession--Managing Partner Perspective Importance rated on a scale of 1 to 5 Top 3 Roles and Responsibilities for Marketers TODAY 1. Project Manager: ensuring the 4.09 development and implementation of marketing projects 2.Change Agent: challenging the 4.03 status quo and building a sales and marketing culture 3. Author/Editor: writing reviewing 3.88 external and internal communications, including proposals and presentations IN THREE YEARS 1. Change Agent: challenging the 4.27 status quo and building a sales and marketing culture 2. Project Manager: ensuring the 4.21 development and implementation of marketing projects 3. Web Strategist: creating and 4.03 providing direction for the firm's Web site and other Internet marketing Top 3 Competencies and Skills for Marketers TODAY 1. Interpersonal Communications...