HIGH-TECH STARTUP TIPS.

Want to start your own potentially billion-dollar high-tech company's. According to www.hightechstrategies.com this industry has its own set of marketing strategies. The site includes the Top Ten Mistakes in High-Tech Marketing (lack of market focus channel mismanagement excessive pace of product improvements, including releasing products versus time needed to customers learning curve and perception of value). Another mistake misinterpreting the technology adoption intecycle (including the "valley of death" between early and mainstream markets). The site also outlines six ways to accelerate market transformation such...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT