Heritage campaign.

• Position: ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size Under $500 - Brief article

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Institution: Mountain Plains Farm Credit, Haysville, Kan.

Agency: Armstrong/Shank Advertising

The goal of this campaign was to reach the farmers and ranchers in the markets served by Mountain Plains Farm Credit Services with the message that the institution had always been there to help with their financing needs, and it will continue to be there in the future.

The institution wanted to ensure that...