Helping corporate America succeed: The National Hispanic Corporate Council has been laboring to aid the business community understand Latinos better.

Author:Schneider, Kristin
Position:Corporate Edition NHCC Event

This attitude and approach have made a leader in innovation, taking him from starting his career as a line supervisor at a poultry plant to being a senior executive at Brinker International, one of the world's leading casual dining restaurant companies. NYSE-traded Brinker International is ranked #777 on the Fortune 1000.

Thirty years ago, a dozen visionary Fortune 500 companies foresaw the importance of the Hispanic market. Executives of these companies met togetherin 1985 and, after discussing the opportunities the Hispanic market would provide, founded the NHCC.

The twelve founding members of NHCC are 7-Eleven, Allstate, Anheuser-Busch, Arco, AT&T, Circle-K Food Stores, The Coca-Cola Company, Equitable Life, Gannett, JCPenney, McDonald's, and MillerCoors. Aimed at creating a network to share Hispanic market information, best practices, and resources, NHCC's vision is to be a leading resource for maximizing the Hispanic market opportunity.

Today NHCC's membership has expanded to include industry leaders such as Walmart, Wells Fargo, State Farm, Tyson, and Shell. The NHCC is led by Executive Director Octavio A. Hinojosa Mier, who has an extensive background in nonprofit management and in public Service. He also has extensive experience in public policy work with the U.S. Department of State and Congress.

Hinojosa Mier has been awarded the Officer's Cross of the Order of Civil Merit by the Kingdom of Spain for rendering "extraordinary Services."

The NHCC recently held an event at AMC Theater's headquarters in Leawood, Kansas. The event, which included power networking before and after a panel on Hispanic Consumer Insights, brought together top leaders from across industries to exchange information and insights around the Hispanic market.

Guadalupe 'Lupe' Alcala, Assistant Vice President of Administrative Services at State Farm Insurance and NHCC's chair, welcomed guests. She spoke on the importance of the Hispanic market and leadership in corporate America.

The panel was comprised of Gerry Lopez, former CEO of AMC Theaters (now CEO of Extended Stay America), David Cohen, Senior Executive Vice President of Comcast Corporation, and Alba Adamo, Group Director of Hispanic Marketing of the Coca-Cola Company.

Moderated by NHCC Executive Director Hinojosa Mier, the panel discussed their insights into the Hispanic market including areas of interest, workforce diversity, and new customer trends. Here are some highlights from the panel.


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