El hechizo de Harry Potter.
Author | Batres, Vietnika |
Position | Eso Dicen - Mercadeo, venta de serie de libros infantiles en America Latina - Articulo breve |
PARA EL PEQUEÑO HARRY POTTER, AMÉRICA Latina es todo realismo y nada magia. La serie de libros, que ha cautivado a los niños en el resto del mundo, ha recibido una tibia bienvenida en Latinoamérica.
A mediados de 2000, Emecé Editores apostó a que la obra de J.K. Rowling sería un gran éxito en México. Pero cuando quedó en claro que la magia de Harry Potter no funcionaba, otra casa mexicana, Editorial Océano, decidió que mientras mayor fuera la tirada, mejor. Y se lanzó a vender los cuatro libros de Harry Potter en más de 10 países de la región. Hasta el momento, sólo se han vendido 1,2 millones de ejemplares, y eso incluye los libros vendidos en España.
Esa cifra es mediocre cuando se compara con las ventas en Francia, con más de 1,5 millones, y Alemania, con más de 10 millones, y 12 millones en Gran...
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