On May 1, the Harper government quietly announced that it was terminating funding for Understanding Canada, the latest iteration of the Canadian Studies program. The Canadian government's support for international scholars of Canada, which has lasted for nearly 40 years, has been the key element in Canada's broader public diplomacy efforts seeking to increase Canada's "mindspace" in key foreign constituencies (academics, students, government officials, business, and social groups). The idea was that small investments would translate into a greater knowledge of Canada, promoting Canada's brand in the world and supporting its economic and foreign policy interests.
This program supported research on--and travel to--Canada by foreign professors, researchers and graduate students, and promoted research and teaching links between international and Canadian scholars. (1) According to an estimate by Patrick James, President of the International Council for Canadian Studies, the federal government's $5 million annual investment in the program generates $200 million spending on Canadian Studies globally by roughly 7,000 Canadianists working in 290 Canadian Studies programs researching and offering courses on Canada in 50 countries. (2)
The announcement took the form of a message that appeared on the program website:
In the current fiscal context, the decision was made to focus our programming on the department's core mandate first. As a result, we are phasing out the international Canadian studies program, and will be reducing the funding and geographic scope of the International Scholarships Program. Given the success of the program, the economic benefits and the government's desire to strengthen Canada's brand in the world, the question is: Why? How has the "core mandate" changed?
Why eliminate the program?
On its election in 2006, the Harper government began cutting support for public diplomacy. In 2008, the Canadian Studies program was renamed "Understanding Canada," and its mandate was changed. It would now require applicants to situate their work within public policy priority areas defined by the Canadian government. In the Winter/Spring 2008 issue of Inroads I criticized this orientation, writing,
The Harper government may one day realize that it is being "penny wise, pound foolish" in cutting public diplomacy and reorienting the Canadian Studies program ... The government's determination to extract value for money or otherwise cut public diplomacy programs will only hurt the effort to promote Canada abroad, and raises the possibility that some scholars will stop studying Canada altogether. (3) So why was the program eliminated? As Paul Martin, former director of Canadian Studies at the University of Vermont, notes, the government must be aware of a study that revealed that Understanding Canada generated significant net economic benefits for Canada, adding $70 million annually to the Canadian economy through spending on research trips to Canada...