Hamburguesas, ¡al ataque! (mercado de la comida rapida en Perú) (TT: Hamburgers on the attack!) (TA: fast food industry in Peru)
Author | Bowen, Sally |
LIMA--A flavio se le hace la boca agua al mirar la enorme y deliciosa hamburguesa. El vaso de cartón que tiene al lado rebosa de un líquido amarillo brillante. Este es el contraataque peruano: una hamburguesa Bembo's rociada con Inca Kola, el rey de los refrescos peruanos, que supera incluso a Coca-Cola en el mercado nacional.
"Fui al primer McDonald's que hubo en Lima al día siguiente de inaugurarse", dice Flavio. "No estaba mal, pero estoy acostumbrado a [hamburguesas] Bembo's. Me encanta su sabor".
"Y el sabor de Inca Kola es el mejor", afirma su novia Silvia. "También tomo Coca Cola, pero con las hamburguesas, o cualquier comida, los peruanos prefieren Inca Kola".
Flavio y Silvia son los adolescentes limeños por...
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