HACIA UN MERCADO VIRTUAL.
Author | Poole, Claire |
Position | TT: Towards a virtual market. |
Latinoamérica y la world wide web son tan populares como la foto de Ricky Martin. Y Thomas Lin es el ejecutivo hispano más reciente que se sube al tren de la Internet.
Lin es el director de fomento de Infolatina, una versión mexicana de la popular base de datos en línea norteamericana Lexis-Nexis (www.infolatina.com.mx). Por unos US$2.000 al año, Infolatina da a sus clientes acceso ilimitado a su base de datos, que contiene más de 300 fuentes de negocios, financieras, jurídicas y gubernamentales.
La información se recopila principalmente de periódicos y revistas importantes como Reforma, El Financiero, El Economista, Expansión, Proceso y Business Mexico (así como LATIN TRADE). Pero Infolatina también ofrece información financiera de la Bolsa de México e información sobre regulaciones de entidades y publicaciones del gobierno. El servicio ya tiene 250 clientes, en su mayoría empresas, bufetes, organizaciones gubernamentales y organizaciones noticiosas.
Lin fue director de planeación estratégica del Grupo Elektra, una cadena mexicana de muebles y productos electrónicos, propiedad del multimillonario Ricardo Salinas. A Lin se le atribuye la creación de un servicio de giro postal con Western Union y la expansión de los programas de crédito al cliente.
En 1996, Lin se marchó de Elektra y comenzó a trabajar como consultor comercial independiente y creó una compañía de Internet. Su oportunidad de trabajar en el ciberespacio llegó en 1999 durante una reunión con Jesse Devlyn, propietario de una cadena mexicana de ópticas y ex compañero de estudios...
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