Cómo hacer negocios en las Américas.
Author | Picar, Susie |
Position | TT: Doing Business in the Americas |
Tratar de hacer negocios en un país extranjero sin conocer sus costumbres, prácticas comerciales y estilos de comunicación es como tratar de correr con las piernas encadenadas. Doing Business in the Americas (Cómo hacer negocios en las Américas), una serie de programas didácticos en video, ofrece información valiosa sobre cómo hacer negocios en países latinoamericanos específicos.
Argentina, Brasil, Chile y México son los países que la serie presenta actualmente. Cada cinta se divide en ocho segmentos: orientación, historia, economía, reglas de urbanidad, relaciones comerciales, comunicación, negocios y gerencia. Los segmentos son concisos, bien realizados y ricos en información útil, que se transmite con eficacia a través de entrevistas con destacados empresarios de cada país y de Estados Unidos.
Cada video dura unos 40 minutos y mantiene la atención del espectador con una combinación de imágenes, música y comentarios. El presentador da la impresión de ser un conocedor, aunque pronuncia mal algunas palabras en español y en portugués. Filmados en exteriores, los videos están llenos de escenas de negocios, de la calle, de familias y de sitios de interés en cada país. Las imágenes están apoyadas por...
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