HaberVision goggles.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF SMALL biz

Bolle founder Steve Haber is an avid fisherman, leading him to focus on polarized sunglasses when he launched HaberVision in 2005 with a direct-to-consumer, online-only business model. "We were going to remove that margin so the consumer gets half-price," Haber says. "That's the same price we would have sold it to the dealer."

Besides high-quality polarized sunglasses, HaberVision makes polarized anti-fog ski goggles and the patented Eliminator Fan. When a sensor on the latter detects humidity, a fan flips on to dry things out. It's taken off in snowsports, especially...