H&R Block pulls television ad promoting its tax services.

• Position: Brief Article

In a recent exchange of letters between AICPA President and CEO Barry Melancon and H&R Block Chairman and CEO Mark Ernst, H&R Block agreed to stop running one of two television ads promoting its tax services. H&R Block began running the two ads in early Jan.; the one that was pulled was particularly disparaging to CPAs (it portrayed CPA firms with neon signs residing in dark alleys).

"Hundreds of members and many state CPA societies have taken the time to express their disappointment in the ads directly to H&R Block," said Geoff Pickard, Vice...