GW's Makeover.

• Position: Marketing of new dollar coin with images of updated George Washington - Brief Article

The dude cannot tell a lie.

In a $40 million advertising blitz by the U.S. Mint, a wry, sly, and totally fly George Washington is selling the government's new golden dollar coin while eating Chinese food, riding the subway, and surfing.

The last time the government introduced a dollar coin, the Susan B. Anthony in 1979, it flopped-few people ever used it. Taking no chances with the new buck, which features Lewis and Clark's...