Guy style: making his place his space.
Position | Your Life - Brief Article |
It's time to add the word decorating to men's household "honey-do" lists. A study by the American Furniture Manufacturers Association, High Point, N.C., reveals that 88% of men are involved in furnishing and accessorizing their homes. Only 12% of research participants reported they simply do not decorate.
"Recently, we've seen a natural progression of men's interest in style, from the more traditional, such as cars and hi-tech toys to fashion, grooming products, and now, home furnishings," says Jackie Hirschhaut, vice president of AFMA. "Today's men are eager to live in homes that reflect who they are and make them happy."
Forty percent of men report that having a stylish home they love to live in is "extremely or very important." Some 10% of the respondents felt that it is "not important at all."
Although many men are playing an increasingly active furnishing role, a number of the research participants...
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