Author:Vail, Aaron
Position:Letter to the editor

The deeper you understand a subject, the simpler it becomes for you.

The opposite is quite true as well: The simpler your understanding of something, the more complex it seems to you. According to people I've interacted with, some of the work I do is considered magical, like some kind of sorcery. But I am no wizard, just a mere webmaster with a passion for success.

During the time I've been at SUCCESS I've had the opportunity to extend my knowledge, which in turn allows me to learn complex concepts and make them simpler for others. The analytics and stats of website traffic can be very intimidating, especially to someone who has to make decisions based on that data. Every dataset has a story, and it's my goal to provide that story along with the key performance-indicating metrics that contain the information needed to make decisions for business growth. If I do my job well, creates more stories you'll love.

Anything can become as simple or complex as you make it. You can take this approach and apply it to...

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