GroSocial: from basement to global.

• Author: Cutler, Sarah
• Position: Around Utah

Orem--With approximately 4,000 paying customers and 30,000 users and customers in more than 20 countries, GROSOCIAL has made a name for itself in a short period of time. The social media marketing software developer began in a basement and launched its first product in March 2011.

"We were employed full time elsewhere. This is something we did to make a few bucks on the side, working nights and weekends," says Zach Mangum, GroSocial CEO. The company originally began as a social media marketing company. With quick growth, GroSocial didn't have the manpower to keep up with the demand, so it transformed into a software developer.

The platform allows users to create custom tabs to better engage users on Facebook through more than 30 widgets, including contests, promotions, forms and more.

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