Greenville jump starts national campaign to attract founders.

Two former Texans, a Silicon Valley executive and a native of Seoul, Korea, all took the stage this morning at the Greenville One Center with testimonies of what drew them to a city that some didn't even know existed a few years ago.

"I had never heard of it before," said Paige McPheely, the Forbes-featured CEO of productivity software company Base and co-founder of executive-to-assistant matching service33Vincent.

Her husband's Upstate family was one of many reasons. So was walkability and a downtown location 15 minutes away from schools and the workplace.

"We were just worn out," she said. "We really wanted to plant roots in a city and we wanted to be part of the change, and Austin (Texas) was so saturated. It's even more saturated now than then: other entrepreneurs, so much capital, it was just so competitive. The housing market was really untenable."

McFeely will be one of the voices amplified throughout the region, the country and, if the city of Greenville's aspirations play out, around the world through the city's economic development marketing campaign, "From Here You Can Change the World."

"Looking at the branding efforts of many other cities, they're all pretty much making the same promise, the same claims about what they are and what they offer," said Mayor Knox White. "We wanted to do something different, so we chose a more personal approach, storytelling, and you're going to see a lot of that this morning. We made the entrepreneurs the stars of the show. Our brand will speak to the heart of what motivates founders: the chance to leave their mark and to build something that's bigger than themselves."

The new initiative includes a website, launched today, with testimonials from entrepreneurs, events, programming and jobs, as well as an aggregate of local economic development resources.

Following in the footsteps of VisitGreenville's #yeahthatgreenville campaign, Here You Can Change the World will have a platform on social media channels, podcasts, a newsletter and blog.

Beth Brotherton, spokesperson for the city of Greenville, said brand advertising will start on the local level through billboards and presentations for economic development prospects and will eventually find its way in the pages of Forbes, Bloomberg and other national business publications.

The platform had been several years in the making when, Merle Johnson, director of economic development for the city of Greenville, took his post and learned that he had three...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT