Greenville Drive using customer data to enhance experience.

The Greenville Drive is partnering with a company called StellarAlgo to help create a "deeper and more meaningful connection" with the baseball team's fans.

The Greenville Drive is part of the South Atlantic League and the Class A affiliate of the Boston Red Sox.

The team is using StellarAlgo's customer data platform to support the Drive's desire to create a long-term fan relationship that lasts beyond the final out of a single game, according to a news release.

"Our organization prides itself on providing family-friendly, affordable entertainment to our community," Craig Brown, owner and president of the Greenville Drive, said in the news release. "To continue enhancing what is already a great fan experience, we need to continue to learn more and more about our fans. We were...