Greenlink launches electronic ticketing.

• Position: Brief article

Greenlink has launched a new electronic ticketing system called TouchPass that allows customers to pay bus fares using a reloadable smart card or a smartphone app. The city of Greenville expects TouchPass to simplify the boarding process since Greenlink passengers will no longer need to have cash or coins on hand, worry about lost transfer tickets or search for their 20-ride punch pass, according to a news release.

Also, customers can freeze their account if they lose their TouchPass card and then transfer their account balance to a new card. Customers also can utilize an auto-load feature to replenish their accounts whenever it drops below a certain balance.

"Millennials and Generation Z are more likely to use their smartphone for transactions and are quick to adopt new technology. While Greenlink...