A Great View of the City But Watch Out for that First Step.

• Author: Linsley, Clyde
• Position: Washington Mutual Mortgage Banking Group's Time Square billboard is a cross-section of a furnished house - Brief Article

The three keys to real estate success, as every broker knows, are location, location, location. Taking chat lesson to heart, Washington Mutual Mortgage Banking Group has built a house at Times Square, where it can be seen by 1.7 million people every day.

It's a billboard, of course, but it's a billboard like no other: a cross-section of a furnished house with living room, bedroom, bath, kitchen, a working chimney and electricity. Someone is watching television in the living room, 24-7, as they say.

Talk about your traffic-stoppers.

It's part of the hype surrounding Washington Mutual's new mortgage loan website, where prospective...