Las 24 grandes empresas extranjeras en America Latina.
Author | Brown, Greg |
Position | Portada |
El 2002 fue un año desastroso para las principales multinacionales en América Latina. Las ventas se desplomaron 126%, a US$111,000 millones entre Las 24 Grandes de LATIN TRABE en 12 sectores. Pero nuestro análisis de esas multinacionales en la región arrojó algunas sorpresas.
Las operaciones latinoamericanas de AES Corp., la electrogeneradora de Virginia que batalla contra la bancarrota en varios países, consiguió hacer crecer sus ingresos por encima del 10% en 2002, tras un 2001 de espanto. El gigante farmacéutico alemán Bayer sacó provecho a su estrategia agrícola arrebatándole ventas a la francesa Aventis en momentos que un reflote económico beneficia a agricultores y exportadores. Eso hizo crecer los números de Bayer en la región en 2002.
Wal-Mart continuó su marcha triunfal en el mercado minorista mexicano, incluso mientras el rendimiento de sus grandes suministradores (Colgate-Palmolive y Unilever) en América Latina perdió terreno en 2001.
Pero aquí se acaban las buenas noticias.
Carrefour, la cadena francesa de hipermercados, con su dinámico plan de expansión, pasó 2002 a golpe y porrazo, con pérdidas superiores al 10% por las devaluaciones monetarias. Por su parte, Avon afirma que ganó dinero en la región, para entonces perderlo en la conversión a dólares.
La empresa energética española Endesa sigue recibiendo golpes en la región incluso mientras continúa con un plan de reestructuración financiera con el fin de eliminar las pérdidas en esa zona.
Sin embargo, las telecomunicaciones fueron el sector más afectado.
Mientras las operaciones globales de Las 24 Grandes lograron un crecimiento general del 179%, el rendimiento en América Latina fue una enorme decepción. Las empresas de telecomunicaciones y fabricantes de equipamiento para el sector generaron la mayor parte de las malas noticias, con un bajón del 112% en la región en 2002. Si exceptuamos a las firmas de telecomunicaciones, Las 24 Grandes...
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