Graduate to a new level of marketing success.

• Author: Donnelly, Jr., James H.
• Position: ABA School of Bank Marketing and Management curriculum

* Strengthen your marketing advantage with cutting-edge, profit-building tactics

* The banking industry's only educational institution of its kind for more that 50 years.

* Learn from superior faculty and an outstanding curriculum.

A Smart Investment for Banks and Bankers

Enjoy success in bank marketing and management with the only educational institution of its kind. The ABA School of Bank Marketing and Management has developed an industry-wide reputation for excellence. For 50 years, our courses have helped bankers across America to:

* Gain a firm grasp of critical marketing principles, management practices and current trends

* Learn from marketing heavyweights, powerhouse banking professionals and highly experienced teachers

* Network with colleagues and make valuable, enduring contacts.

A Top-Flight Bottom Line

A wise investment for all financial institutions and their marketing partners, the ABA School of Bank Marketing and Management education offers highly valuable, long-term benefits such as:

* Keeping your marketing efforts fresh, cutting-edge and profitable

* Rewarding and encouraging valued employees

* Increasing your institution's visibility and contacts among banking professionals nationwide

* Keeping your staff up to date on the latest trends and techniques.

New Career Power for Everyone

The ABA School of Bank Marketing and Management offers opportunities for bankers from a wide range of professional backgrounds, especially:

* Beginning bankers who need a solid grounding in marketing and management

* Marketing directors and staff who want to stay current and increase their expertise

* Training specialists, database marketers, product managers, retail and branch managers, and others who want to develop an in-depth understanding of marketing and management.

The Nation's Top Bank Marketing and Management School

The ABA School of Bank Marketing and Management has graduated over 5,000 students in 50 years. The first choice of bankers and financial institutions everywhere, the ABA School of Bank Marketing and Management offers a top flight education in a dynamic environment that encourages problem-solving, intellectual exploration and creativity.

Highly Rated Instructors and Updated Programs

You'll be taught by industry experts and experienced instructors who are leaders in their fields. Every year, each course is reevaluated by a team of more than 30 bankers, marketers, service organization professionals and industry experts, to reflect changes in the industry.

Small Classes to Encourage Learning

Class sizes are limited, ensuring you get individual attention from the instructors, generous use of program materials and facilities, and ample opportunity for group projects and discussion.

Intensive One-Week Programs

The curriculum is completed in one intensive week. Between Year I and Year II, you will complete a marketing plan or research report that you will be able to implement within your own organization.

Special Recognition and Personal, Year-round Guidance

You'll be assigned an instructor who will act as your advisor for the entire two-year commitment, answering questions and helping with your Intersession Assignments. Advisers will recommend papers of superior effort and content for special recognition and publication, upon graduation, by the ABA Marketing Network.

Innovative Curriculum and Learning Methods

Through lectures, case work, individual and group exercises, audio-visual presentations, bank computer simulations and small group discussions, you'll get the know-how you need to maximize learning. You'll also participate in special workshops and a Leadership Training Course.

Social and Networking Events

Some of the best things you'll take away from the program are professional contacts and life-long friendships. The ABA School of Bank Marketing and Management arranges networking events and encourages the establishment of networks to share ideas and solve problems.

Year I

Course Descriptions

Developing a Market-Driven Organization

Discover the advantages of becoming a market-driven organization, and learn how to incorporate marketing considerations into all areas of your organization, by examining:

* The three critical marketing management challenges facing financial services providers

* The essential components of peak performance

* The changing nature of our workforce and its effects on banking

* Practical lessons for achieving a market-driven financial services organization.

Marketing Planning

Discover new strategies for focusing on the customer. In...