Ya gotta love video: rich content is the secret behind leading websites.

Author:Bloom, Nick
Position:Metalworking webified

In his role as Chance, the gardener, in the movie, "Being There," Peter Sellers put it simply when he stated, "I like to watch." While video isn't quite as good as being there, many metalworking websites prove that watching online can be a good substitute.

Product demos, training sessions, webinars, and a multitude of other "action-packed" animations, always ready for viewing online, increasingly are popular among website visitors. Some companies have even used live Internet feeds enabling remote customers to witness run-offs in real time. In an age in which time is precious and travel is expensive, online video might actually be better than being there.

Think the popular YouTube.com is just for fun and entertainment? Just enter keywords "Chevalier Grinder," "Okuma Twin Spindle Lathe," or "Sandvik Coromant," and you'll find hundreds of relevant videos not for fun but also for education.

If you have products or services to demonstrate, YouTube makes it easy and free. Metalworking industry companies don't have to have Web video software or server functionality to display video on their own sites. Just upload your video files (in WMV, AVI, MOV, or MPG format) to YouTube.com, then paste their "embedded link" into a page on your website.

[ILLUSTRATION OMITTED]

Then--ta-daaa! Instant integrated video for the world to see. Man, I just love the Internet!

Beyond the novelty of Web video, practical applications abound in metalworking. High quality, professionally--produced online video is becoming easier to justify as costs come down and remote selling becomes the rule.

Good metalworking sites are organized so visitors who don't know anything about a company can find their way to the products they need and access enough information so they can click or call to buy. However, rich and comprehensive content within a proper context is the secret behind the best websites.

Walter facelift

Cutting tool manufacturer Walter USA Inc., Waukesha, WI, recently has undergone a corporate facelift to accommodate the convergence of the Prototyp and Titex brands under the expanding Walter umbrella of cutting tool technology.

Along with a new logo and branding strategy came an overhaul of the company website that's clean and easy to use.

Perhaps as well as any metalworking industry website, www.walter-tools.com provides rich and comprehensive content on most of the companies' products. Visitors wanting product specs, application descriptions, performance benchmarks...

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