We've got money to lend.

• Author: Albro, Walt

7. One success factor in the campaign to encourage HELOC use was the approach to reach out to target customers with a:

   1. Creative approach.

   2. Solid offer.

   3. Contest.

   4. Gift.

8. When the loan market went soft, First National Bank Steeleville responded with:

   1. A big multimedia advertising campaign.

   2. Low-cost reminders of loan availability.

   3. A social media campaign.

   4. Outdoor billboard advertising.