Got a millisecond?

• Position: The Web - Internet searching - Brief article

When the Internet first became widely available in the 1990s, people were willing to wait a few seconds for websites to load. These days, new research says, even a 400 millisecond delay--literally the blink of an eye--will cause most Web users to search elsewhere. So Google and other tech companies are racing to be faster, if only by milliseconds, than their digital competitors. Websites are constantly facing a trade-off between visual richness--like having lots of video clips and interactive graphics, which can slow things down--and snappy response...