Goodwill valuations certified by independent experts: Bigger and cleaner impairments?

Published date01 January 2020
DOIhttp://doi.org/10.1111/jbfa.12411
AuthorYe Wang,Miles Gietzmann
Date01 January 2020
DOI: 10.1111/jbfa.12411
Goodwill valuations certified by independent
experts: Bigger and cleaner impairments?
Miles Gietzmann1Ye Wang 2
1Department of Accounting, Bocconi University,
Milan, Italy
2School of Banking and Finance, University of
International Business and Economics, Beijing,
China
Correspondence
MilesGietzmann, Department of Accounting,
Universityof Bocconi, Via Sarfatti 25 Milano,
20135Italy.
Email:miles.gietzmann@unibocconi.it
Abstract
If firms disclose the use of independent valuation experts to assess
the magnitude of goodwill impairments, should investors rationally
condition their values on that disclosure? This research shows that
firms that disclose the use of an independent valuation expert are
more likely to report a higher impairment charge in an impairment
year but, critically, after controlling for other determinants, the
disclosing firms are less likely to have impairments in following
years. Thus, when the use of an independent expert is disclosed,
while it is rational for investors to downgrade firm value on the
basis of the disclosed (higher) impairment charge in that year, there
is simultaneously a reduced need to add an additional discount
to anticipate further (strategically) delayed impairment charges.
The investors need to consider the likely multi-period time series
properties of impairments, and firms may benefit from using an
expert if in anticipation of future related impairments, investors
significantly reduce the discount applied.
KEYWORDS
certification, goodwill, impairment testing, intangible assets, SFAS
142, valuation experts
JEL CLASSIFICATION
G32, M41
1INTRODUCTION
A major new component of SFAS142 (Goodwill and Other Intangible Assets, Issued 6/01) was a provision that allowed
the replacement of an annual amortization charge for goodwill with an (at least) annual impairment test in which the
fair value of goodwill was critically reassessed. The FASB claimed that the new standard would ‘improve financial
reporting because the financial statements of entities that acquire goodwill and other intangible assets will better
reflectthe underlying economics of those assets. However, given the inherent difficulty in valuing intangibles, at issue is
whether an unintended consequence of SFAS142 was that instead it introduced ‘more aggressive accounting, whereby
assets are initially capitalized at cost then only written down in the face of overwhelming evidence of impairment’
(Li & Sloan, 2017, p. 2). This potential feature of SFAS142 leads Li and Sloan (2017) to conclude that despite the claims
J Bus Fin Acc. 2020;47:27–51. wileyonlinelibrary.com/journal/jbfa c
2019 John Wiley & Sons Ltd 27
28 GIETZMANN ANDWA NG
by the SEC that the new standard would result in goodwill valuations better reflecting the underlying economics of
those assets, ‘it is possible that the practical application of SFAS142 may actually have worsen(ed) financial reporting’
(p. 1).
In their empirical analysis, Li and Sloan (2017) find evidence that SFAS142 is associated with inflated goodwill bal-
ances and untimely impairments. In contrast,other research, such as Jarva (2009), fails to find convincing evidence that
firmsopportunistically avoid impairments. Given the lack of consensus, one possibility for firms (attempting to enhance
the perceived reliability of their goodwill accounting) is to use independent experts to advise them and to certify that
the firms are indeed not reporting in an opportunistic way. Our research tests whether the time series properties of
goodwill impairments made by firms using independent expertsdiffers from the properties of goodwill impairments of
firms that do not disclose the use of experts.
Although our primary concern is whether firms act opportunistically (Jarva, 2009; Li & Sloan, 2017), it is also rel-
evant to consider prior research on changing patterns of conservatism. Kim, Lee, and Yoon (2013) and André, Filip,
and Paugam (2015) investigate how regulatory changes in goodwill accounting in the US and Europe affect the asym-
metric timeliness of earnings (accounting conservatism). The impairment testing at the heart of goodwill accounting is
an example of where increased conditional conservatism would be expected to be applied to address additional con-
tracting difficulties arising from the new standards. Our research differs from that approach in that we do not consider
conservatism as the only instrument firms have to signal their intentions. Instead, we consider a new,previously unre-
searched instrument—the employment of an independent valuation expert.
Tounderstand why independent certification may be a helpful additional instrument, the problem of hidden good-
will impairments can be cast within a classic adverse selection (hidden information) setting. One of the general insights
from the theory of adverseselection is that economic agents may attempt to overcome problems of hidden information
by using commitment devices such as independent certification (Dranove& Jin, 2010; Viscusi, 1978).
While one could argue that it is the role of the externalauditor to provide certification in relation to goodwill impair-
ment, there is evidence1to suggest that external auditors are not well suited to certify the fair value of an intangible
asset since their expertise lies in the transactional recording of historic costs. As a consequence, this may explainwhy
somefirms are turning to independent valuation experts to certify the reported fair values for goodwill and other intan-
gible values.
Our study is the first to investigate the use of independent valuation experts by firms to improve the quality of
goodwill reporting. In our primary hypotheses,we define quality with respect to both the timeliness and the magnitude
of impairment charges. We then compare and contrast the goodwill impairments’ timeliness and magnitudes (levels)
conditional on the use of independent experts. We find that firms that disclose the use of an independent valuation
expertnot only have bigger initial year disclosures but critically also have disclosures that are cleaner,as the disclosures
are less likely to be followed byadditional follow-on impairments.
The paper is organized as follows. In section 2, we discuss the background research for our study and how it under-
pins our hypotheses. In section 3, we detail the research design. In section 4, we present the sample selection, descrip-
tive statistics and our main empirical results, and we give our conclusion in section 5.
2BACKGROUND AND HYPOTHESES
Our research is the first to formally consider the impact of using an independent expert to provide advice on goodwill
impairment. Givenour focus on the role of experts,two other related sources are relevant: the economics-based litera-
ture on the incentives of expertsand also the literature on the demand for independent certification. Given the volume
of that wider relevant literature, we refer the reader to Boennen and Glaum (2014) for a more comprehensive review
of the goodwill accounting literature.
1Seethe subsequent discussion of the findings of the PCAOB.

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