Goodbelly.
| Author | Peterson, Eric |
| Position | COLORADO COOL STUFF - NextFoods LLC. released GoodBelly fruit drink - Brief article |
The latest natural-foods company by Steve Demos--founder of soy-milk titan WhiteWave--NextFoods emerged from a trip Demos took in 2004 "re-tracing old steps" of a hitchhiking journey he took in the 1970s before starting WhiteWave.
"There is an affinity in my life to traveling in India and then starting companies," Demos said. "We went on a three-week walk into the Himalayas. Afterwards, I had a clear vision of what I wanted to do."
NextFoods' GoodBelly fruit drink is a "nutraceutical" that is wheat-, dairy-, and soy-free. Available in...
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