Going green.
| Position | ABAMN Financial Marketing Awards: Community Service; Runner-Up; Asset Size: $500 Million to $1 Billion - Liberty Bank - Brief article |
[ILLUSTRATION OMITTED]
Institution: Liberty Bank, Springfield, Mo.
The bank wanted to be the first community bank in its primary market to launch a "green" checking account.
The bank first initiated some internal processes and procedures to make the organization more earth-friendly. Next, the bank teamed up with a local popular environmental charity and designed the account to benefit the charity.
The bank marketed the campaign online to minimize paper waste and to target...
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