Go for the green sweepstakes.
| Position | Direct Mail Series - Brief Article |
Institution: Bank of America
Assets: $474 billion, 5,790 locations
Agency: Tivioli Partners, Charlotte, N.C.
The objectives of the campaign were three-fold: proactively retain selected Bank of America credit card customers by thanking them for their business; generate excitement by using the golf sweeps theme; and solicit feedback by using a customer survey on the sweeps entry from and online.
The agency suggested a 3-D mailing and designed a custom box that could incorporate a golf ball. An online...
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