Giving to charity through smart phones.
Position | Your Life - Brief article |
Sixty-two percent of donors say they now are using smartphones, yet only 10% have employed that device or a tablet to make a contribution via a charity's website, according to a Dunham+Company/Campbell Rinker national study.
"Charities are behind the curve optimizing their websites and giving forms for mobile," asserts Rick Dunham, president and CEO of D+C, a U.S.-based firm that provides fundraising consultation to charities around the world.
Thirty-two percent of donors indicate that their predominant use of smartphones or tablets was to access Facebook multiple times per day, with 45% saying they use their phones to go to Facebook at least daily. The second-highest usage was to access news feeds, with 23% saying they did so multiple times per day and 46% doing so at least daily.
The two other most popular uses of smartphones and tablets are accessing Twitter and visiting blogs. Fifteen percent go to...
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