Give your old bank the boot.
| Position | Customer Acquistion - United Bank - Brief article |
Institution: United Bank, West Springfield, Mass.
Asset size: $1.6 million
Agency: Sundin Associates Inc., Natick, Mass.
The bank had expanded into a new, competitive market area where it had no name recognition.
The agency researched facts about the bank and its competition, news trends and bank trends. The result was a campaign that was "edgy"--and raised a few eyebrows--but also achieved its goal of drawing attention to the bank and pulling in accounts in a new market area.
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