Getting started in social media.

• Author: Fields, Nicole
• Position: Brief article

1. In the area of social media guidelines for employees, you should first develop the guidelines and then create:

   1. Guidelines for employees using social media in their personal lives.

   2. Information about how to use social media.

   3. A communications plan for distributing the guidelines.

   4. Rules governing endorsements and testimonials.

2. The best way to react to negative comments about your brand is to:

   1. Handle it in a timely, personable manner.

   2. Ignore it and hope that others will too.

   3. Communicate with the complainant privately.

   4. Block the complainant from the website.

3. The two most important things about a social media website are to ensure that someone is monitoring it constantly and that:

   1. A special offer is always promoted.

   2. Messages from a variety of bank departments are included.

   3. There is not an excess of financial advice.

   4. The content is always fresh.