Getting India and China Right.

• Author: Sajwani, Sadaf
• Position: Book review

GETTING INDIA AND CHINA RIGHT

Anil Gupta and Haiyan Wang

(San Francisco: Jossey-Bass, 2009), 272 pages.

Getting India and China Right is a strategic management handbook for business leaders. Anil Gupta and Haiyan Wang present ideas on how Western companies can and should leverage these two emerging markets to gain a global advantage. The authors emphasize that if companies want to survive as global leaders, they should formulate a strategy that approaches India and China jointly, not separately.

Gupta and Wang define the rise of India and China as a "game-changing phenomenon" and outline a set of strategies on how to succeed in the global marketplace. They emphasize that if Western companies do not seek to understand and embrace the right strategies for approaching these two giants, they will fail over the next ten to fifteen years.

Gupta and Wang begin by explaining their central premise, that India and China represent three stories rolled into one: They are both megamarkets, they serve as platforms for global cost efficiencies and innovation, and they are catalysts for new competition.

Certainly, India and China are growing rapidly and present a wealth of opportunities ready to be seized. The authors challenge companies to look beyond normal business...