Get Ready.

Position:ABAMN 2007 Financial Marketing Awards: Internal Branding; First Place; Asset Size of $500 Million to $1 Billion - First Independent Bank - Brief article


Institution: First Independent Bank, Bangor, Maine

When the bank rebranded, it developed a campaign to get employees excited about the change.

Several months prior to the September public launch, all employees were invited to a kick-off breakfast at a local hotel. A nationally recognized motivational speaker introduced two newly produced videos and the bank's new "pledge to client service." The speaker also shared key messages, gave away iPods, cash, a bag of...

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