Get real-time marketing data about your credit-card customer's activities.

• Position: New Products - Brief Article

In the past, some banks received information about their credit-card customers via the monthly cycle process. First Data Corp. of Denver has introduced a product called Fast REACT that provides real-time customer information that the company says improves customer retention, cross-marketing and risk management.

The tool utilizes Experian's Notification Services. Banks can act quickly when consumers perform certain actions identified by Notification Services. In addition, card issuers and other financial institutions will be able to quickly offer current customers or prospects additional services precisely when these consumers are demonstrating specific behaviors.

The integration of...