GeoTrust Inc.

• Position: Brief Article

GeoTrust Inc., which is involved in solving problems of identity, authenticity and risk assessment in B2B transactions, has released its new technology, True Site, an identity solution for business Web sites. It provides information to the consumer to ensure a site's legitimacy, making e-commerce safer.

With True Site, consumers can avoid being tricked by a spoofed or hijacked Internet site. Businesses are...