Ganar siempre es la moda.
Position | Importancia de la implementaci |
Aunque el Mercado y Los Medios la emprenden contra el concepto interempresarial y todo lo que sea Internet, el artículo de portada de este mes cuenta otra historia. Las operaciones en línea florecen en Latinoamérica S.A. Las grandes compañías adoptan modernos sistemas electrónicos con un propósito básico: aumentar las ganancias. A diferencia de los punto com, los clientes internos, desde empleados hasta suministradores, usan las plataformas comerciales para mejorar la eficiencia. No hace falta un presupuesto publicitario colosal para impulsar el negocio. Las plataformas comerciales atacan los costos con precios competitivos y comparativos, generando ahorros que inciden positivamente en la cuenta de resultados.
Como sucede con otras tendencias de la eficiencia, el martirio de adoptar rápidamente la tecnología nueva es una prueba para el alma empresarial. Algunos directores de tecnología informática hasta se preguntan si...
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