Diseño de ganancias.
Author | Picar, Susie |
Position | Mercadeo de artesan |
Los Indios Kuna De Panama llevan su arte a la World Wide Web y llaman la atención por el uso creativo de las imágenes.
Las molas son las blusas coloridas con apliqués que las indias kuna han fabricado y usado tradicionalmente. Desde hace muchos años, sus pintorescos e intrinca-dos diseños las han hecho populares entre los turistas y los coleccionistas.
Para los fabricantes de molas, prácticamente cualquier cosa (figuras geométricas, logos de compañías, personajes de tiras cómicas como las Tortugas Ninja) es fuente de inspiración. El precio de la blusa se basa en la calidad y el diseño y oscila entre US$20 y US$200.
Las ventas de molas alcanzaron la cifra de US$94.000 el año pasado, según Rosa Martínez, representante de una cooperativa de 1.500 miembros que abastece de materiales a las artesanas y les paga un porcentaje del valor de la mola.
La mayor parte de esas ventas fueron directamente a las dos tiendas de la cooperativa en el Territorio de Kuna Yala, y a una en Panamá...
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