Ganancia neta.
Author | Bustos, Sergio R. |
Position | Charles Schwab & Company - TT: Net earnings. - TA: Charles Schwab & Company |
A través de la Internet, Schwab atrae a inversionistas latinoamericanos.
Como Charles Schwab & Co. no tiene oficinas en América Latina, uno podría pensar que le resulta difícil atraer a inversionistas en la región. No es así. Gracias a la Internet, la enorme firma estadounidense de corretaje con descuento tiene 10.000 clientes.
En vez de recorrer las calles de Sao Paulo, México D.F. y Buenos Aires, Schwab pone sus servicios de comercio electrónico a disposición de los clientes de la región. Los titulares de cuentas pueden comprar y vender acciones, bonos y fondos a través de la Internet. Es más: la mayor parte de sus clientes latinoamericanos --más del 70%-- hace transacciones en la red informática, frente al 65% de sus clientes estadounidenses. El restante 30% de los negocios se hacen por teléfono.
Aunque es cómodo hacer negocios por vía electrónica, Lionel Baugh, vicepresidente de Schwab y gerente regional a cargo de América Latina, dice que los clientes latinoamericanos prefieren cierto contacto personal con las instituciones. Menciona como ejemplo a un cliente de Argentina que hace poco llamó a la oficina del Centro de América Latina en Miami. En vez de abrir una cuenta en línea, el cliente anunció que llegaría en...
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