El futuro: innovación y liderazgo.
Author | Ogier, Thierry |
Position | Innovaci |
[ILUSTRACIÓN OMITIR]
"Brasil puede llegar a ser más grande aún si se decide a hacer frente a sus problemas y ejercer liderazgo", dice Alberto Pfeifer, director ejecutivo del Consejo Empresarial de América Latina (Ceal), en Sao Paulo. Uno de los temas, además de "más educación y menos burocracia", es la innovación, un ingrediente clave para transformar el futuro de Brasil.
"Cuando se cumplen las condiciones para la innovación, el ejecutivo brasileño se las arregla para responder tanto en el sector público como en el sector privado. Petrobras es una gran innovadora. Companhia Vale do Rio Doce (ahora Vale, privatizada en 1997) es una gran innovadora. Embraer, que también era propiedad del Estado, surgió gracias a la innovación y a su vez es muy innovadora", dice. Pero son muy pocas las empresas que han logrado combinar las ventajas de un gran mercado interno, excelencia técnica y capacidad empresarial para lograr ventajas competitivas. La capacidad de innovación, que actualmente es grande entre unas pocas empresas brasileñas y sectores seleccionados, tendrá que ser difundida en el resto de la economía nacional". Brasil se ha convertido en un país con bajos índices de competitividad. Ya ha habido cierta sustitución de la producción nacional por las importaciones de bienes manufacturados. Pero este escenario se puede revertir", dice Pfeifer en una entrevista con Latín Trade.
El éxito de Brasil en la agroindustria no puede ser ignorado. Al contrario, debe convertirse en una fuente de inspiración. "En el sector primario (agricultura y productos minerales), la tendencia sigue siendo de gran apoyo. Se espera que los ingresos de la agricultura y la minería se mantengan altos durante los próximos 20 a 50 años. Esto es inexorable, Brasil puede contar con esto. Y si se hace esto mediante la...
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