Fusion Management.

• Author: Marshall, Jeffrey
• Position: Brief Article - Book Review

By Dr. Stanley A. Marsh, with Paul Berman and Michael Flynn. QSU Publishing Co., 179 pages. $24.95.

Most senior executives are probably very familiar with the popular quality improvement programs dreamed up in recent years: Total Quality Management (TQM), Six Sigma, ISO:9001, Quality Circles, Benchmarking, the Malcolm Baldrige Awards program. Many executives have probably participated in one or more. But have they worked?

The authors, all quality experts, maintain that too often, organizations despair of some of these touted programs, assuming after experiencing problems that they just aren't right for them. Fusion management, on the other...