Furby's back and now it has an app.

• Position: WHAT'S NEW? - Brief article

Hasbro has reintroduced Furby to a new generation--an evolved interactive friend with a mind of its own and a personality that is shaped on how it is treated. With more than 40,000 sold worldwide in the first three years of production, the Furby creature quickly became a global phenomenon following its 1998 debut, propelling the animatronic pet category to prominence.

This creature speaks its own language, Furbish, and can "learn" to speak the language of its owners. Speak to it; tickle it; or play music for it--the personality of each Furby is shaped by these experiences. Play nicely with Furby and it likely will develop a sweet personality. Pull, shake, and turn Furby upside down and a mischievous demeanor may evolve. Furby lets kids know how it feels through a series of animations displayed in its expressive LCD eyes--and, the more kids play with Furby, the more Furby changes. Tickle Furby and hearts may appear...