Fun and friendly signs.

PositionIndiana Bank and Trust Co. - Brief article

[ILLUSTRATION OMITTED]

Humor; Runner-Up; Asset Size $500 Million to $1 Billion

ABAMN Financial Marketing Awards

Institution: Indiana Bank and Trust Co. (formerly HomeFederal), Indianapolis

Agency: Foundry Advertising

To reinforce its "fun and friendly" brand, the bank generated a series of teller-window signs. The signs weren't intended to sell...

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