SIC 2053 Frozen Bakery Products, Except Bread

Contenidos

• NAICS CODE(S).
• FURTHER READING.

SIC 2053

This industry comprises establishments primarily involved in manufacturing frozen bakery products other than bread and bread-type rolls. Products include frozen cakes, croissants, doughnuts, pies, and sweet yeast goods. Manufacturers of frozen bread and bread-type rolls are classified in SIC 2051: Bread, and Other Bakery Products. Except Cookies and Crackers.

NAICS CODE(S)

311813

Frozen Bakery Product Manufacturing

Annual frozen food sales increased slightly from 2003 to 2005, remaining above $27 billion. The 1.0 percent annual growth during that period, small in comparison to 5.3 percent growth in 2001 and 4.4 percent growth in 2002, was due at least in part to increased competition from refrigerated and ready-to-eat products sold in the deli section of most supermarkets. According to Chicago-based Information Resources Inc. (IRI), as reported in Quick Frozen Foods International, "any growth in this category in the midst of today's low-carb, trans-fat and diet-obsessed consumers is a sign that dessert is here to stay."

Frozen pie sales were up 2.4 percent in 2004 and another 2.5 percent in 2005, when sales surpassed $335 million. The top three vendors slicing up the frozen pie market were Schwan Food Co., with a 60.5 percent market share; Sara Lee Bakery Group, with 19.0 percent; and American Pie at 15.2 percent. Sweet goods sales were $208 million in 2005, down 1.6 percent from 2004, and cheesecake sales surpassed $80 million, down 3.6 percent from 2004.

Frozen cookie dough, which had secured 83 percent growth in 2002 due in large part to the introduction of Mrs. Fields frozen cookie dough, continued to benefit from new product introductions. Frozen cookie dough posted strong sales growth of 4.6 percent during the 52-week period ending April 17, 2005.

Frozen breakfast foods became a $1 billion industry sector in 2004. Frozen waffles, long the favorite of this sector, accounted for $481.3 million in sales from April 2004 to April 2005, but, unlike previous years, waffles failed to produce over half of frozen breakfast food sales. The combination of frozen breakfast sandwiches, pancakes, and French toast reached $513.6 million in the April 2004 to April 2005 period, a 10 percent increase over the previous year.

The late 1990s saw the beginnings of a breakfast foods war among manufacturers of frozen and fresh products. Kellogg's added more flavors of waffles, while Pillsbury introduced...