From The CEO's Desk.

Author:Cresanti, Robert

Looking Back on 2019

As the year ends, I encourage you to take a minute to reflect on the great strides your business has made over the past 12 months. Perhaps you expanded, won an award or served your community by giving back. Was there a franchisee that stood out to you, or a new supplier company that you partnered with? It's important to remember these successes as you work hard to keep your business thriving.

This year we hosted a wide array of events; some old favorites and some new traditions. IFA's 2019 Convention had a record breaking attendance of more than 4,000 attendees. A highlight from the event was keynote speaker Gary Vaynerchuk, who discussed ways to develop your brand during an energetic and memorable opening general session. Our Franchise Action Network (FAN) Annual Meeting was a success, with hundreds of franchisees, franchisors and suppliers from all over the nation arriving in Washington, D.C this past September to meet with their representatives and show the Power of Brands. The educational and advocacy campaign aims to raise the profile and benefits of...

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