Fresh air for sale.

PositionENVIRONMENT - Brief article - Photograph

It may sound like a joke, but a 27-year-old from the U.K. is making a name for himself selling ... air. Leo De Watts has made thousands of dollars selling 20-oz jars of British air to people in China for $115 apiece. Air pollution is a big problem in China's cities; Beijing recently issued its first-ever air quality red alert, closing schools and restricting traffic. De Watts, who "harvests" the air in large nets in the British countryside before sealing it in glass jars, had the idea after hearing of a Canadian company selling Rocky Mountain air for $12 to $20 a canister. No one actually thinks the bottled air is...

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